“If You Want A Pair, You Have To Buy Two”

From the look of the box, you’d never guess, there’s only one shoe inside

By Shu Xie

The cheerful salesperson at the Lego store was very quick to tell me, even before I could complete my question, that there is only one shoe in the box with the flip-up lid, not a pair. Frankly, I didn’t know that. I have never bought a single shoe before, nor do I know that shoes are sold singly! The recognisable blue boxes—stacked on the floor, as you might find in a shoe shop—certainly look like the regular ones: there is room in each for two. As if to placate my disappointment, she added helpfully, “you can choose right or left side”. Choose? They come as right or left? “No, but you can fix it as a right shoe or left.” Such thoughtful option! But when I looked at the built-up sneaker, placed on top of a shoe box in the acrylic showcase, I couldn’t tell if it was the left or the right (there is apparently a separate bag with the right parts for you to get the side you want). Despite the “real shoelaces” that Lego proudly announced, it appeared as it was—unwearable.

The Lego Adidas Originals Superstar is the toy maker’s first sneaker that is built with their plastic bricks, and conceived for adults. Adidas and Lego have collaborated before. There were shoes and even clothing (for kids, if I remember correctly), but never has there been the toy footwear. Like most of their special-edition items, Lego’s take on the Superstar is for display only. It is massive for a toy shoe—at least men’s size 15, I thought! But since it’s 27-centimetres in length, they are really a very common US size 9 (UK 8 or Euro 42.5), which would sit nicely on top of a book case. It comes with all the logos and trademarks to make it look “authentic”. And, you can even customise it with whatever bricks you already have so that they do not need to look monochromatic. It also comes with a clear stand so that you can prop up the heel (as seen in the photo above). A small plaque with description is also issued, so that the less informed will not mistake it for a Stan Smith!

At S$149.90, the one-sided Lego Adidas Originals Superstar (with a total of 731 pieces) is actually more expensive than the wearable version. I didn’t think it would be, but it is. At the Foot Locker, the regular Superstar in the same colour combination can be bought for S$139. An enticing bargain? But, soon to be released is a very real iteration of the Lego-fied Superstar—in a synthetic upper, but with no buildable parts. The Adidas Superstar X Lego costs S$200, or S$100 a side. A replica of a replica! And a price to match, but still cheaper than its plastic cousin!

The Lego Adidas Originals Superstar, SGD149.90, is available at Lego stores. Photo: Chin Boh Kay/SOTD