For the longest time, puffer jackets were considered uncool. Women, conscious of their figure, thought the quilted down jacket, no matter its design, unflattering to the body. Who needs more bulk when, for most winter wear, a slender silhouette is not the eventual effect?
Then came Balenciaga, specifically what Demna Gvasalia designs for the house. Rather than negate the expected volume that comes with the puffer jacket when worn, Mr Gvasalia embraces it and, in addition, exaggerate what is already an exaggerated form. Suddenly the puffed-up puffer is cool and the sale of what was mostly associated with outdoor brands such as The North Face shot up.
This season, the puffer jacket continues to be the outer to buy for winter climes. But you should choose not the one in severe black (or such wintry bleakness of colour), but those that are bursting with blooms. Never mind if the floral print would be at odds with the landscape that you’ll be appreciating.
From Richard Quinn to Moncler’s Genius project with Grenoble and Simone Rocha, the floral puffer is having a moment, as the KOLs you follow most would say. Increasingly, designers are proving that winter wear need not be as glum as the weather.
We like this Bimba Y Lola version because the flora and fauna look decidedly ‘pop’, something that could be appealing to those who are not into pretty posies. The shape and silhouette of the jacket are consistent with what is preferred these days: a loose fit, with drop shoulders, and sans a hoodie. In other words, it merits the praise on trend.
Bimba Y Lola short rose print down coat, SGD575, is available at Bimba Y Lola stores and online. Product photo: Bimba Y Lola. Montage: Just So