Beauty | Jyunka, Singapore’s premier skincare brand, launches its third concept centre in Bedok
Singapore skincare label Jyunka has always been somewhat of a secret among those who use their products. Their efficacy—underscored by their marketing tag “we can change your skin”—is something users understandably want to keep to themselves. But despite their relatively off-the-radar standing, Jyunka is picking up a following large and fast enough that the brand has recently opened their third concept centre in a year. This pace is not inconsistent with market trends. Figures on the Singapore market at the time of this post isn’t immediately available (although analysts suggested at least 5% growth through 2025), but published reports suggests that the global beauty and anti-ageing segment of the wellness industry presently exceeds USD1 trillion.
Jyunka’s trio of centres (quartet, if you consider one in Bangkok that opened a couple of months back) is indication that beauty services that reply on effective therapies and, crucially, no sign-ups are scoring with customers. Their latest is a boon to those who live in the east. Although housed away from the obvious choice of Bedok Mall, Jyunka’s siting in the less buzzy, 8-year-old Bedok Point suits the quiet environs that such a face spa needs. Its neighbours are eateries, but you don’t sense that this is a foodie haven where makan (or unwelcome smells) will somehow stand in the way of treatment that enhances beauty.
The rather compact size of 494-square-foot (or 46m²), with three treatment cabins, belies the thoroughness and luxury of its new signature therapy, the Jyunka V Ageless Treatment. Jyunka has always taken pride of place in the skincare business with their strength of product offerings, but in their own therapy centres, their conceived-in-house, anti-aging and skin-rejuvenation treatments have won them not only accolades among Industry watchers, but also die-hard fans.
The Jyunka motto, seen on the side wall of the concept centre
The Jyunka V Ageless Treatment is a facial that is built on the brand’s Five-Step Treatment. Interestingly, the ‘V’ does not stand for V-shape, as one may be tempted to assume, but the roman numeral five, alluding to their signature facial of five separate components involving hands and machine. Jyunka’s menu of treatments basically comprises Expert (those that are offered using only the facialist’s hands) and Technology (those that are administered by using advanced tools imported from Korea). The V Ageless Treatment involves both, and comes with an extra constituent part: a Stimulation Massage, which is described as “quick pinching motions to physically engage muscle movement”. All in all, its like a string quintet with an added piano!
In many salon treatments, facial muscles are often neglected, according to Jennifer Leng, Jyunka’s founder and the brand’s technical director. “It’s like an old person,” Ms Leng explained further. “When he doesn’t exercise, his muscle slacks. When he does, he gets his muscles back.” There is a misconception among both customers and facialists that working on facial muscles means tugging at the skin. “It doesn’t involve any stretching of the skin if you do it correctly,” assured Ms Leng. “The firmness of the skin is also depended on the quality of your facial muscle. Lifting—real lifting—requires physical work, not just the products.”
The thing about multi-step facial treatment is that experiencing it is more pleasurable than reading about it. Without going into details may, in fact, arouse your curiosity. From deep cleansing to the massage, the Jyunka V Ageless Treatment’s use of both the fingers and tools are calming and bliss-inducing, with the result palpable and visible. The skin is refreshed, rejuvenated, and re-energised.
Two facial junkies share their experience of trying the Jyunka V Ageless Treatment
Perhaps, only one question matters: Was it good?
“Frankly, I fell asleep the minute the facialist started cleansing my face. I have to say she is skilled and has talented fingers, if I can describe her digits as such. When I woke up, it was to her telling me she was going to apply the mask—a thick gooey paste that I can’t see, but can feel: senses-awakening cold. It was as if she was applying some precious volcanic clay on my face. It felt good. The rest of the treatment passed too quickly. I like it that she asked me if I needed a sunblock before the session ended. Thoughtful, I thought.”
Immediate result: “The result, I have to say, was very noticeable. I thought it was someone else when I looked into the mirror. No kidding! Before the treatment, my skin looked kind of grey-ish, as though my face was shrouded in a permanent shadow. After the 2-hour session (can be longer!!!), I was convinced my complexion looked brighter and my pores seemed to have looked less visible. This was the face I want to bring along when I meet my Tinder date!”
A week later: “You wouldn’t think it’d last beyond three days, but even 10 days after, I felt my skin remained clear, so much so that my boss asked me if I had secretly gone to to Seoul over the weekend!”
❝ You wouldn’t think it’d last beyond three days, but even 10 days after, I felt my skin remained clear, so much so that my boss asked me if I had secretly gone to Seoul over the weekend! ❞
“It’s what I like in a facial: thorough and methodical. It was also a good mix of hand and machine work, much like the best cakes. It got to a good start with the cleansing and scrubbing, which I later learned is what they call ‘deep cleansing’. The metal-plate ‘scrubber’ they used in the two-part cleanse was surprisingly gentle, not the stuff used for scrapping bumps off walls to prep them for paint work. In fact, I really like the hi-tech aspect of the treatment, which included a warm radio-frequency wand that is supposed to tighten facial contours and the cryotherapy, which consists of a cold tool that help deliver the active ingredients of the cream mask used into the skin. Very shiok!”
Immediate result: “I didn’t think the result would be so noticeable, but it was. Before I looked into the mirror, I thought my skin felt different. Maybe it was a clean that I had not experienced before. When I did get to see my reflection, I saw not only a clean, but really fresh face. It was as if I had slept uninterrupted for days and woke up to new skin.”
A week later: “My skin definitely looked good for the next three days. Beyond that, I think I would need the home care products that the therapist recommended, but I was too cheap to invest.”
The Ageless Series
Part of the expanding ‘Ageless’ range. the Ageless Emulsion and Ageless Eye
Now in its 10th year, Jyunka has recently added a new product to the slowly expanding Ageless line, part of a 25-product collection that includes the in-demand M+ Fluid (often sold out as only 5,000 bottles are yielded in each production in France). The Ageless Emulsion joins Ageless Eye to offer a pair of preparations that will be easily enjoyed by those who like their skincare routine simple. Simplicity is augmented by the ease of use and the highly spreadable consistency of the two products.
The new Ageless Emulsion, with its gel-cream texture, truly stands out for its viscosity: it flows easily and spreads just as easily too, which means absorption is immediate. What goes into the skin are two proprietary formulas: Senestem and Neroguard. Together, they deliver a cocktail of active ingredients that reduce melanin synthesis (for fairer skin), as well as increase collagen synthesis (for reduced wrinkles). To this, centella asiatica (a culinary and medical herb that’s also known as Asian pennywort or gotu kola) extract is added to improve the overall appearance of the skin. As Jyunka’s business development manager Nora Tien said, “You’ll see the difference.”
Jyunka V Ageless Facial Treatment, SGD380 for 2 hours, is available exclusively at Jyunka Concept Store, Bedok Point. For appointment, call 6214 3025. Ageless Emulsion, SGD298, and Ageless Eye, SGD142, are available at all Jyunka outlets. Photos: Galerie Gombak