The embodiment of Parisian chic Ines de la Fressange, together with Uniqlo, is trying to grab the sartorial attention of guys. Are you thrilled?
By Ray Zhang
There’s always the first time, as the saying goes, but was it as good for her as it was not for me? Ines de la Fressange’s debut men’s pieces for Uniqlo did not get my pulse racing the way the Undercover and (first) Lemaire collaborations did. To make matters less appealing, Uniqlo has to include pieces from their house line into the merchandise mix as the Ines de la Fressange collection was not large enough to fill the space dedicated to its somewhat quiet launch. If there is an essence—Parisian-ness, for example—to be discerned, it is, sadly diluted.
This is Ines de la Fressange’s 8th collection with the Japanese fast fashion giant. To be fair, she’s become quite an old hand at it. The woman’s wear is a confident mélange of the familiar and the ‘elevated’. It is nice to see that she’s not stuck to those tiny floral prints that seemed to suggest far, far from Paris (Alsatian wine country?) and have offered, instead, rather charming prints of small double blooms spaced apart on polka-dots. Nothing terribly sérieuse, you see. Oh, and those shirt-dresses; they make Diane Von Furstenberg’s look positively inspired by thrift-stores and ready to go back there.
But the men’s! Ines de la Fressange, were you picking up the clothes for your man’s wardrobe? I sense that Ms de la Fressange is like some women: they would look impossibly chic—they have to, but they prefer their male companions to be just about right—conventional, not too branché. How else do you explain the pattern of Fair Isle knitting on sweaters for men while the women get far more modern colour blocking? Or, with the same fabric, the men get a plain shirt and the women a Western shirt?
With Uniqlo’s collaborative efforts, people seek out pieces that are a little different from what the brand normally does. I know I do. The involvement of another entity seems futile if the output does not visibly distance itself from the exceedingly plentiful already seen on the same floor. Do we need yet another black or navy blazer? Do we need yet another check flannel shirt? Do we need yet another slim-fit Chinos (when less than 100 metres away, there’s a roomy, single-pleat-front pair that’s a tad more outre)? I know I don’t.
Clockwise from top left: wool blend blazer, S$149.90; striped cotton shirt, S$49.90; check flannel shirt, S$49.90; cashmere sweater, S$149.90
Lest, I am mistaken, I do take into consideration that with Uniqlo, collaborators have to respect their successful concept of LifeWear, which means clothes have to be user-friendly—fashion, I assume, being secondary. Perhaps Uniqlo thinks that enough of us buy into proper nouns associated with glamour and that alone may be sufficient. Ines de la Fressange’s name may move fashion for women, but it may not do the same for men. Or maybe there are really those who are easily seduced by the Euro-association and its attendant romance, such as ST’s former music reviewer and current director of the Singapore Writers Festival Yeow Kai Chai, who was seen going through the pieces like an eager beaver.
Maybe I am just nostalgic for the good old days of +J. Conceptually, that pairing was the strongest ever for Uniqlo, and successful enough for a greatest-hits drop after the collab ended. There was the discernible LifeWear sensibility, plus Jil Sander’s masterful and subtle twist on things, which years later still communicates a certain sophistication not since repeated. And, dare I add, usable dash.
Ines de la Fressange X Uniqlo AW 2017 collection is available at Uniqlo, Orchard Central. Photos: Uniqlo